Be ready when the season turns.

Step Into the Season Ahead

Discover the Autumn/Winter 2025 collection.

Built for Patience. Ready for the Moment.

Chaser Aero

Choose your type of hunting

Choose the type of hunt or activity you’re looking for gear to and we’ll show you products that match. Skip the scrolling and get a tailored search by what’s relevant for you.

High seat

Waiting for the game for hours in a high seat necessitates gear that will keep you warm and comfortable so you can stay alert, especially on cold winter hunts. Our product selection criteria includes: warmth, wind-proofness, waterproofness, and comfort.

Bird shooting

Bird hunting is a time-honored tradition and entails gear that enables full mobility to shoot even the highest of birds, as well as looks the part for those classic shooting days. Our product selection criteria includes: full range of motion, large cartridge pockets, wind- and waterproofness, and classic design.

Stalking

Stalking the game requires gear that helps you disappear and move unhindered. Our product selection criteria includes: stretch, low-noise/quiet, active design, breathable materials, camouflage, and relevant details and pockets.

Dog handling / safety

Dog handling and safety gear requires extra-durability and high visibility for specific training and hunting. Our product selection criteria includes: extra-durability, hi-vis orange, dirt-and-water-repellent treatment (DWR), GPS pocket, and weatherproofness.

Driven hunt

Driving the game demands more of your gear. When beating on driven hunts, you might walk through dense and rough bush and your gear should be able to keep up. Our product selection criteria includes: durability, wind-proofness, waterproofness, and active design.

Casual / outdoor

Gear for general outdoor activities and casual wear should be comfortable and multi-functional so you can mix-and-match your wardrobe and get the most out of it. Our product selection criteria includes: stretch, design, multi-function/multipurpose, and comfortable materials.

Roebuck Hunting in UK

Join Emilie, Aleksandra, and Faye as they embark on an immersive roe buck hunting adventure in the UK's stunning countryside during the fall equipped with the new Avail Women Camo set.

Watch Now

Join our community

Join our community of hunters on Instagram. Share your hunting moments using #seeland_official & @seeland_official to get featured on our website.

Jackets

Active or highseat, rifle or shotgun, insulated or shell – you need a jacket that works for your type of hunting. Whether you need a chest pocket for your GPS when stalking or large pockets for your shotgun shells, choose the jacket made for your type of hunting.

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